THE CLIENT:

Tala

THE PROJECT:

Tala Run

THE STORY:

When Tala launched a running clothing line, it needed a promotional video to showcase the range. 

We composed the film with action shots of the high-performance running wear in use and intersected it with close-ups of the detailing. The overall feel of the video is fast-paced and energetic, with a relatable representation of women – just right for an activewear brand. 

Yet it’s not all about performance. We emphasise the feeling of achievement you get at the end of a run; no matter how hard, how far, or how fast you trained. 

THE CHALLENGE:

A crew of three over two days of filming across two locations in London. 

Two models and multiple outfit changes across two locations meant we had to maximise every minute of filming. Our in-house team has worked together for years. It means we are agile, consistent and value for money.

THE DELIVERABLES:

One hero film.