Aston Martin – The Perfect Lap

"The perfect lap is within our grasp, but always out of reach. Yet still we hunt it down."

Aston Martin approached us with a brief to create a cinematic film for the DBX707 featuring their newly signed driver, Fernando Alonso. They wanted an engaging film that would be the sole focus of a more extensive campaign on their website, socials and at events.

Our idea was to make an engaging film that showcases the parallels between Fernando as a driver and Aston Martin as a brand, showing how both the car and Fernando ‘strive for perfection’. We wanted to portray the perfect lap, where everything comes together in perfect harmony, including the conditions, the track, the car, and, of course, the driver. We brought this film to life on a picturesque track in the South of France.

We create great ideas and great films, as The Perfect Lap demonstrates. This film has enjoyed 740k views and was featured on websites such as Top Gear and Motor Authority.

This film was also nominated for Best Sound and Commercial Film at the International Motor Film Awards 2023.