Formula 1 Pirelli Hot Laps by Kingdom Creative.
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Pirelli Hot Laps

This project for Formula 1 has racked up over half a billion views.
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You know a project is successful when it racks up over half a billion views

Formula 1 teams and sponsors use the Pirelli Hot Laps as part of their promotional activity, involving celebrities and the media. Professional drivers take passengers (for example, VIP guests, media, celebrities) around the circuit.
We film every minute of the action with on-board and in-car footage, bespoke camera shots and audio. Then we create a unique video for each of the 120 guests.
Yes, it’s a significant challenge to create a film for each Pirelli Hot Lap. But our expert team delivers every time.
Media particularly love the idea, so we work with TV rights holders to create content for ten international broadcasters.
A crew of four shoot at every Formula 1 GP event. Kingdom Creative crew members film and edit.

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