June 30, 2025
Snap Their Attention. Keep Their Time.
People scroll fast, but it’s not short attention spans that hurt brands; it’s whether your content connects. That’s what wins, every time.
You don’t have long. But you do have enough.
People scroll through their feeds up to 300 feet every day – that’s about the length of a football pitch. So, those first three seconds? They’re everything. It’s your shot to make someone pause. If they pause, you have a chance to pull them in. If you don’t, they’re on to the next.
That’s why in automotive videography; we always lead with a spark. A bold visual. A question. A moment that surprises. We want people to feel something before they even think. In fast-moving feeds, curiosity is your best friend.
The hook doesn’t have to be loud. It just has to land.
Short-form content is some of the hardest-working video you’ll ever make.
It’s built for speed, reach, and relevance. Think Instagram Reels, TikToks, YouTube Shorts – where every second counts and every scroll is a missed opportunity.
Short Form: Typically, under 90 seconds. It’s attention-grabbing, snackable, and ideal for social ads and vertical-first platforms. Perfect for high-reach, low-friction moments.
But short doesn’t mean shallow. In automotive video production, the best short content still tells a story. It’s precise, crafted, and impactful. A 15-second edit, with emotional punch and momentum, can be just as memorable as a full brand film – if it’s done right.
Yes, people still watch long-form. But only if it’s worth it.
Long Form: Often 3–10 minutes for marketing, and 10+ minutes for documentary or editorial pieces. This is where immersive, emotionally rich storytelling lives: from lifestyle mini-docs to brand films.
But it needs to earn every second. That means a clear arc, good pacing, and real value. Viewers won’t sit through a spec sheet disguised as a story. But they will stay for something that speaks to who they are, or what they love.
One of our favourite examples? A short documentary we produced for Porsche Motorsport’s, Born on the Racetrack, which follows endurance champion Kévin Estre – from race-day grit at Le Mans, to quiet family time at the beach. We dug into Porsche’s archive, layered intimate moments with high-octane visuals, and revealed not just the competitor, but the person.
The result? A powerful story that connected with real fans and won Best Documentary Short at the International Motor Film Awards! Proving that when stories have room to breathe, they become unforgettable.
So what’s the right length? Wrong question.
The better one is: What does your audience need to feel, understand, or believe – and where are they watching?
A brand film might live on YouTube or your website. A snappy teaser might thrive in-feed. Behind-the-scenes stories? LinkedIn loves them.
In smart automotive video marketing, format follows function. Purpose comes first. When you know your audience, platform, and objective, the content writes itself – and works harder for your brand.
Social-first doesn’t mean surface-level. Short form doesn’t mean simple. And long form doesn’t mean slow.
In automotive videography, attention isn’t automatic – it’s earned. Earned with a clear idea, a story that lands, and a creative team that gets it.
At Kingdom Creative, we don’t just make videos that look incredible – we make content that moves people and builds brands. Fast, focused, emotional, and effective. From 15-second hero moments to 10-minute documentaries, every frame is made to connect.
Our in-house creative, production, and post-production teams are experience makers – handling everything from the first idea to final delivery, so you can trust us to bring your story to life, start to finish.
