What Brands Should Expect From a Creative Agency Using AI

A clear, practical perspective shaped by Kingdom Creative’s AI roadmap, built and tested across real creative, production and post-production workflows.

Written by Martyn Cook, our Head of Operations and Creative Technology, this paper draws on hands-on experience implementing AI across live client projects, with clear governance, real accountability and measurable outcomes.

AI is now part of modern creative production. The real question is no longer if agencies are using it, but how they’re using it, and who stays in control.

This paper sets out what responsible, human-led AI adoption actually looks like inside a creative agency. Not in theory, but in practice, based on how Kingdom Creative is actively building, testing and governing AI across live client work.

It exists to help brands understand what good looks like, where risk sits, and what questions matter when choosing a creative partner.

What you’ll get:

• Where AI adds genuine value to creative quality and delivery
• Where human judgement must remain firmly in control
• How AI fits across ideation, production and post-production
• How agencies should protect brand, data and intellectual property
• What ethical, transparent AI use looks like in practice
• The questions brands should be asking their creative agency