10 years of Qashqai was made to celebrate the 10th anniversary of the iconic and award-winning Nissan Qashqai crossover. The film was shot in a variety of locations, from various Nissan facilities, to a car dealership and studio in Switzerland.
For each year of the Qashqai’s life a fact was revealed by a Nissan employee from a different area of the company, so each filming location used and the way each scene was shot related to their area of expertise. Lighting each person was key so they stood out as the subject.
For each fact we needed a visual reference to the number that related to the fact. This required substantial planning and creative thinking to make sure the number fitted in well with each scene and the overall finished film.
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