Using the stories of Millie and Kevin, we created a series of social media films for National Express in collaboration with creative agency, One Black Bear. 

The aim was to produce a collection of content for our client’s social media campaign, designed to encourage those eligible to make use of their free Older Person’s Travel Pass.  

We followed the journeys of book lover Millie and photography enthusiast Kevin, both using their Older Person’s Travel Pass to help keep young at heart and embrace the freedom and independence that comes with a free and accessible public transport service. 

Watch their stories below.