The Aston Martin Valkyrie is launched by Red Bull Racing F1 driver Daniel Ricciardo, but not until he has burnt up the Aston Martin factory in his F1 car. The Red Bull Racing F1 car takes over the factory roads before driving into the factory and down the Vantage production line to unveil the mind blowing Valkyrie hypercar to the worlds media and Aston Martin employees.
With limited time to film we were lucky to have such a talented driver behind the wheel: Formula 1 star Daniel Ricciardo. Because of issues such as not letting the car overheat when waiting for a take, and crowd control and safety, our brilliant in house Production Team had significant levels of planning to undertake. Everyone ensured that everything was planned to the minute detail and the schedule was running smoothly on set.
The whole film was shot and edited on site, in one day. The footage was then used as a launch film that played to the excited crowd, including Max Verstappen and Adrian Newey, the Chief Technical Officer of Red Bull Racing Formula One.
We had an extremely short window to edit this film for onsite delivery, however, as always we hit the deadline and produced a film in keeping with Kingdom’s high standards. Back at base we edited the footage to produce films for web and social media, which were received very well; gaining huge numbers of views, shares and comments.
On the shoot we used Sony FS7 cameras, an A7s with Ronin Gimbal and a DJI Inspire drone to make sure we had all angles covered.
You can find out more about our automotive video production here.