strategy

Strategy empowers our creativity, putting our creative thinking front and centre. It helps us to understand your audience, set your goals and realise your campaign ambitions through film.

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“With the right strategy in place, a good video campaign can become a masterpiece.”
Tom, Strategy Director

Kingdom's video strategy services

How does video sit within your wider marketing strategy? Who exactly are your trying to influence? What are the overarching objectives of your digital video content?

These are some of the basic questions we work with you to answer when devising a video strategy for you. It’s not just about getting your video seen; it’s the how, the where, the when, and the who that really matters. It’s about changing the conversation so you are the subject.

These myriad, complex considerations are why it’s important to use an expert, analytical, and proven approach to film production and distribution. Things we at Kingdom have perfected.

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Strategy planning and research

We streamline the process of briefing, ideation, and research. We work with you to map the competitor landscape, highlighting the territories you own and from which we can amplify your brand voice. Our approach is audience-first, putting them at the centre of what we do together.

Through this, we can answer the questions that matter to them, and fulfil their desire for engaging content that also entertains.

We are unwavering in our commitment to excellence, using the magic of film to elevate your brand.

 

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Our unmatched industry experience means we can create complex, multi-channel strategic frameworks for even the most challenging briefs. Adopting a collaborative approach with your team, whilst utilising our in-house creative and production teams to create work that leaves a lasting impression.

we do

Campaign Planning
Brand Messaging
Audience Research
Market Research
Content Strategy
Campaign Execution

Film is the most engaging media for brand storytelling, but we go beyond building a one-way conversation. Our strategic video services come into their own through accurate, specialised targeting – maximising effective reach to your target demographic.

We don’t look at video in isolation; we’ll make it work as an integral part of your wider marketing activity. We advise on how film is best optimised to reach your audience, and spearhead your campaign’s success.

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