Think of interactive video as pineapple on pizza; you might not like the sound of it, but you’ve got to try it. It’s here to stay.
Why use interactive video? Here’s why:
- nine out of ten people watch it
- it’s a third more memorable than standard video
- it increases the want to buy, nine-fold
- it gives you between 20% and 30% more conversions
- it raises awareness of your brand by 88%
(Source Wirewax 2021)
The fact Kingdom Creative can come up with the creative concept, shoot the video and then make it interactive is a powerful offering. When the process is done with a clear creative direction with one team, under one agency roof, from start to finish, it saves time, budget and results in more engaging content.