When the pressure peaks, we hit record.
For over 15 years, our automotive video production has been trusted by Porsche AG to deliver high-octane, on-site race reports. But in 2023 the stakes hit a new level. Celebrating Le Mans’ centenary and Porsche’s 75 years of sports car excellence, pressure was mounting – and so were the challenges.
The week before the legendary 24-hour race, our video production services team descended on the circuit. In our pop-up editing suite cabin, we turned real-time footage into a compelling race-week story for Porsche’s pre-race press conference.
We know the cars, the drivers, the team, and every twist of the track and city. But in motorsport, nothing can be scripted. Every second counts, every moment unfolds unexpectedly. And the clock never stops ticking.
We weren’t just filming; we were racing against the clock. From capturing interviews with three leading drivers to thread their insight into the visually driven narrative, to pinpointing that elusive shot, we identified every gap and raced to fill it.
The clock was always ticking. After a non-stop 36-hour editing marathon, we delivered the final edit to Porsche’s servers in Germany in time for the pre-race press conference.
