Settle doesn’t just talk about values – they live them. We’ve worked with Settle, a forward-thinking housing association, on several creative projects, but this one stood out. Our job was to create a short film that brings their values to life with energy, clarity and a people-first focus.
Our creative production video team worked closely with the Settle team from day one, taking time to understand their people, their communities and how they wanted to be represented. That early collaboration shaped everything – tone, script, structure and visual approach.
To create energy, we focused on movement and variety. That meant filming across multiple locations, from Settle’s head office and accommodation sites to building projects and staff homes. The pace of the video post-production edit was built around momentum – lots of shots, lots of faces, lots of connection.
People were at the heart of this story. We worked with Settle to identify the right individuals to feature, making sure the film reflected the diversity, personality and positivity of the team.
The script was developed in close collaboration, with language shaped to feel authentic to Settle’s voice. And the music choice helped lift the tone, building to a confident close, emphasising the message: Settle Values You.
