How do you make the McLaren Artura more than just a supercar?
Our creative production team crafted a plan to capture the car’s raw power and precision in the most electrifying way possible. Tracking vehicles, FPV drones, and carefully placed cameras were just the start. Every angle had to scream motion, power, and control. Our video production services team brought in experts for photography, FPV, and sound recording – no detail was overlooked.
We even brought in specialist automotive sound designers to ensure the sound matched the car’s performance. The biggest hurdle? Finding an affordable UK track in September. So, we pivoted to Spain’s Guadix Circuit – the perfect backdrop, with panoramic views giving our crew a complete view of the action.
Over two days, our 12-person crew captured the Artura from every angle, using dedicated vehicles for sound, tracking, and FPV footage.
