Quality, confidence, and pure driving thrill. Chris Harris teamed up with Maxxis Tyres, and we turned three days on the test track into a campaign that accelerated reach, engagement, and creativity.
Our brief: showcase Maxxis’ tyre quality and safety through engaging, dynamic films. Chris Harris, influential car journalist and racer, brought expertise and credibility to the project.
Over three intensive days at the MIRA test track, we captured every moment: on-track testing, Chris’s reactions, and the tyres performing at their best. Four hero films and ten social edits were produced across multiple formats, ensuring every angle of performance was captured.
Behind the camera, our strategy, creative, production, and post-production teams worked closely with the client to shape every film.
We developed social-first ideas, creative sequences, and on-set adjustments that kept the films dynamic while staying true to Maxxis’s core message: high-quality, safe tyres.
The challenge was to highlight the tyres’ selling points in a way that felt exciting and accessible. Never too technical. Always clear, energetic, and engaging.
Every choice was made fast and with purpose, ensuring the shoot ran smoothly and the final films were bold, attention-grabbing, and ready to perform across all platforms.
In three days, we captured everything needed to bring the Maxxis story to life. Tyres in action. Chris Harris in control. Every shot built for social and broadcast, showing quality, safety, and expert endorsement.
