Heritage, horsepower, and a journey worth filming. INEOS hit the road with Wayne Rooney and Rio Ferdinand – and we turned it into a story of grit, history, and movement, delivered under pressure and at pace.
Pre-season buzz with a twist of nostalgia. INEOS called on us to craft a bold, story-led film with two of Manchester United’s greatest: Rio Ferdinand and Wayne Rooney.
From Manchester, Michigan (not quite Old Trafford, but just as ready for kick-off) to Chicago’s Soldier Field, we captured more than just the miles. The INEOS Grenadier tackled highways and off-road trails, as Rio and Wayne shared old stories, relived big moments, and looked to what’s next.
With travel chaos threatening shoot logistics, we adapted fast, restructured our schedule, and kept the production moving without compromise.
Rooney and Ferdinand brought energy, chemistry, and a locker room full of stories. Our crew followed every moment, from candid road-trip chats to full-throttle off-road action, capturing the human side of this one-of-a-kind journey.
As a creative video production agency, we handled everything from strategy and creative development to production and post-production, delivering content built for feeds, not just the edit suite: punchy, scroll-stopping, and rich with story. Branded b-roll, off-the-cuff dialogue, and slick cinematics turned a simple road trip into a bold, story-led film that felt fresh, fast, and full of purpose.
From Michigan to Chicago, we delivered a fast-turnaround campaign that blended heritage, partnership, and adventure. Hero edits and cutdowns. Legends on screen. And a bold story that rolled out across platforms before the first whistle.
