We transformed a set of instructional films for the Geely EX5 into a cinematic series that feels as refined as the car itself.
Geely Auto UK asked for a set of how-to films to help new EX5 drivers get familiar with their car. We saw the chance to create something that looked and felt different. Clear and useful but also cinematic and true to the brand. As a video production company, our role was to shape the content so it felt as considered and premium as the brand itself.
Shot at Kinetics Studios, we used their world-class Infinity Cove and SPECTRA Lightbox to shape every frame around the car’s design. The setup gave us precision lighting and total creative control, bringing a sleek, high-end look to every detail.
Fronted by presenter Rory Reid, each film combined hands-on explanation with confident motion graphics to keep things sharp and easy to follow. Every version was delivered in both widescreen and vertical formats, so it worked seamlessly across all platforms.
The result was instructional content that looked like launch material, simple, polished and unmistakably Geely. It showed how creative craft can lift even the most practical brief into something brand-led and beautiful
A sleek, multi-format film series that redefined how-to content for Geely UK, blending clarity with cinematic quality.
