The global pandemic shut down borders, grounded flights and kept creative video production teams from travelling. But Porsche’s vision for the Taycan Cross Turismo launch couldn’t wait. This car was built for adventure – crossing continents, conquering terrains. Our challenge was to make it happen even though we couldn’t leave the UK.
We shot sequences in the UK ourselves. For the rest, we built a global production network, briefing specialist automotive crews across the US, Holland, Germany and Norway. Precision planning was everything – each film production company had to match our creative vision, ensuring a unified look and feel.
Then came the next challenge: video post production. Hundreds of gigabytes of footage, captured by multiple crews in different countries, all needing to align perfectly. Our faith in the teams paid off. Every shot, every transition, every sound was carefully crafted to bring this singular vision to life.
This launch film captured the car’s spirit. It provided a sense of movement, adventure and endless possibility – just when the world needed it most.
