Captured on site and delivered the very same day, BMW UK at Goodwood Festival of Speed drove record-breaking reach and put every moment in front of fans worldwide.
We’ve spent years capturing the excitement of Goodwood Festival of Speed, and this was our first year working with BMW UK. Working closely with their agency partners, Monks, we shaped ideas, planned execution, and brought it all to life on site with five of our team in action.
Our focus was the BMW UK activation at Goodwood. Capturing every moment to showcase the cars, the experiences, and the energy of the event. The films brought Goodwood to life for audiences at home and, for the first time, were delivered to both BMW UK and central marketing channels.
The challenge was scale and speed. Over 40 films were shot, edited, and delivered the same day from Goodwood, across multiple formats and markets. Every film needed to look sharp, feel exciting, and keep BMW UK front of mind.
Working fast and battling the summer heat, our team turned around edits on site the same day, making sure BMW UK stayed part of the conversation as it happened.
The impact was immediate. Over the Goodwood weekend, BMW UK’s films hit 8 million views across Facebook, Instagram, YouTube, and LinkedIn – more than double the previous year. Over 40 films, tailored for every format and market, shot, edited, and delivered on site. Fast, bold, and built to perform.
