Giving wings to Aston Martin’s new badge unveiling

How do you unveil the refresh of one of the most iconic badges in automotive history? With power. With precision. With a film that captures the artistry behind the emblem and the thrill of the drive.

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Badge Reveal

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Aston Martin’s legendary wings, redesigned by British art director Peter Saville, saw their first update in two decades - only the eighth in the brand’s history. A moment of reinvention. A statement of intent. Our task? Craft a cinematic film that fuses heritage with high performance.

Our creative production team captured the raw beauty of craftsmanship. Macro cinematography pulled viewers into the intricate process of badge-making – each engraving, each polish, a testament to Aston Martin’s hand-built luxury. These details merged seamlessly with high-octane driving footage, creating a visual rhythm that echoed the brand’s relentless pursuit of perfection.

The challenge? Blending precision with power. Every cut, every transition had to flow. Our post-production services sculpted the footage, ensuring the handcrafted artistry of the badge met the pulse-pounding energy of Aston Martin in motion. A finely tuned soundtrack tied it all together, amplifying the drama.

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The result? A film that doesn’t just unveil a badge, it embodies the spirit of Aston Martin. And the industry took notice. Bold. Seamless. Unmistakably Aston Martin.

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Nominations for Best Promotional Film, Best Editing, and Best Sound Design at the Motor Film Awards - further cementing our expertise in video production services, cinematic storytelling and automotive video production.

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