In 2022, Porsche welcomed US Open champion Emma Raducanu as a brand ambassador. Our mission? Capture the fire that drives her. A cinematic film that showcased her passion, commitment, and the sacrifices required to succeed as a professional athlete.
Filming stretched over months, pushing our video production services team to stay agile as Emma’s schedule evolved. Every shot had to speak to her raw strength, capturing the reality of her journey as it unfolded.
In video post-production, we wove the pre-surgery footage with her recovery narrative. Fresh voiceovers, bold visuals, and meticulously crafted lighting brought out the emotional depth, reinforcing Emma’s deep connection with Porsche.
Premiering in January 2024, the film was more than just a piece of content. It was a testament to Emma’s strength and Porsche’s commitment to comebacks.
