Formula 1 star Lando Norris and his gaming brand Quadrant came to us with one goal: make noise. We created a bold, cinematic film to launch four new athletes, each one a standout in their field.
Our sports video production team scripted a concept that blurred the lines between reality and imagination. A creative meeting, chaired by Lando Norris, becomes the heart of the film – as ideas are pitched, they explode into action, throwing viewers straight into the world of each new athlete.
The HQ scene, filmed in a gritty, retro-styled aircraft hangar, anchors the narrative. From there, the film bursts out across two countries, shot on location at Bentwaters Park, Suffolk, and a frozen rally stage in Sweden at -26°C.
Each athlete’s section was designed with a distinct identity and bespoke filming techniques – high-speed tracking, off-road rigging, drones, and cinematic slow-mo – mirroring their individual sports and personalities.
This is a film that feels fast, fearless, and unapologetically Quadrant. Released via livestream and shared by Lando Norris himself, the project racked up several million views on Instagram and over 440,000 on YouTube – solidifying Quadrant’s reputation for boundary-pushing content.
